Over 7 million copies sold worldwide

Influence: the book

Robert Cialdini’s “Influence: The Psychology of Persuasion” has sold over seven million copies and been translated into 44 languages. The book has had a huge influence on the understanding of human psychology and behaviour. Offering leading scientific research and insights and elegantly building a bridge to their practical application the book has become an indispensable guide for organizations and governments looking to solve the toughest behaviour change challenges.

The original Influencer

Dr Robert Cialdini

Robert Cialdini’s ground-breaking research and international bestselling books have earned him his rightful place as one of the founding fathers of Applied Behavioral Science. His books, including the seminal work Influence: The Psychology of Persuasion, Pre-Suasion and Yes! Secrets from the Science of Persuasion (co-authored with Noah Goldstein and Steve Martin) have sold more than 8 million copies worldwide.

An advisor to world leaders, governments and major corporations Cialdini’s work is taught on executive and leadership programmes in Business Schools around the world. Harvard Business Review rates Cialdini and his company INFLUENCE AT WORK’s research as a “Breakthrough Idea for Today’s Business.”

Influencing the future

Our insights and impact

Encouraging sustainable farming

We work with organizations across Vietnam, Indonesia, and Thailand to apply behavioral science to increase the uptake of sustainable farming practices. See what we did.

Reducing fare evasion

We work with governments to help reduce fair evasion and protect the interest of the majority of honest fare-paying passengers. See what we did.

Increasing vaccine uptake

We worked with the Government of Jersey as trusted persuasion experts to help improve their COVID-19 response, in particular around increasing vaccination. See what we did.

“The dream team of persuasion science”

Dan Pink

“One of the most valuable learning programmes I have been on.”


“We’ve worked with INFLUENCE AT WORK on a number of training events that have always been of the highest quality and very well received”

American Express Global Business Travel

“A great approach. I love the fact that the approaches are backed up with evidence

General Electric (GE)