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  • Influencing, persuading, changing behaviours…

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  • Reducing fare evasion

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  • Increasing vaccine uptake

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  • Developing a world class sales process

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  • Applying persuasion science to save public money

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  • Identifying key moments to increase customer satisfaction

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  • Increasing sales effectiveness

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  • Boosting in-flight business

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  • Persuading people to pay on time

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  • Encouraging sustainable farming

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  • Reducing wild meat consumption

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  • Mitigating climate change

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