Robert is the most cited living social psychologist in the world today. In acknowledgement of his outstanding research achievements and contributions in behavioural science, he was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.
His work applying behavioural science to business and public policy has featured in the National and International press including BBC TV & Radio, The Times, New York Times, Harvard Business Review and Time magazine. He penned the original, now world-famous set of Tax Letters that generated millions in extra revenue for the UK Government and his popular business columns are read by over 2.5 million people every month.
Steve is Faculty Director of Behavioural Science at Columbia University’s Graduate Business School NY, guest lectures at Harvard, London School of Economics and London Business School, and is a founding member and Chair of the Global Association of Applied Behavioural Scientists (GAABS).
Sophie’s career includes several years of strategy consulting and mergers and acquisitions at PwC, leading innovative finance solutions for social outcomes at Social Finance (a not-for-profit).
Sophie is a Philosophy, Politics and Economics graduate from the University of Oxford (MA OXON) and has held board or trustee roles with Colville Estate, Positive Families Partnership, Oomph! And Faces in Focus.
Keith holds an MSc in Cognition and Decision Sciences and a PhD in Experimental Psychology from University College London, where he remains an Honorary Researcher.
Nick’s ability to connect the dots between science and practice has led him to advise and consult with senior leaders at Fortune 500 companies and renowned firms including McKinsey, Accenture, Deloitte, Disney, Lego, Cisco, IKEA, Deutsche Telekom, Microsoft and Major League Soccer. Nick’s focus at IAW is in the healthcare and pharmaceutical industry, most notably in commercial strategy and go-to-market product launches. He also applies his behaviour change expertise in Human Resources Technology with a focus on Generative AI and Future of Work applications.
Nick holds an MSc and a PhD in Behavioural and Brain Sciences from the University of Toronto. He is a board member of, and Head of Media & Outreach for GAABS.
Araminta holds a Master’s in Social and Cultural Psychology from the London School of Economics and an undergraduate degree in Human Sciences from the University of Oxford.
She is a teaching assistant on our Behavioural Science in Business Programme at Columbia Business School and a founding member of the GAABS.
Elle co-developed the C.A.R.I.N.G. behaviour change framework for promoting pro-environmental behaviours. Her work includes reducing demand for exotic animals, influencing farmers to be more sustainable, and encouraging board members to implement more sustainable business strategies.
Alongside her interests in collective action and pro-social outcomes, she has extensive experience and expertise in research and evaluation.
Elle holds a BA in Experimental Psychology from Oxford University and a Master’s in Behaviour Change from University College London.
Owen is a London School of Economics Behavioural Science graduate and holds a first-class Honours degree in Mathematics from the University of Bath. He is based in Canada and works primarily with our North American clients.
At IAW, Amanda specialises in the health and wellbeing, public service, and communications sectors. She leads IAW’s work on measuring and building trust and enjoys managing projects with significant social and commercial impact. Her applied experience ranges from increasing vaccine uptake and encouraging domestic abuse disclosure to orchestrating multi-national advertising campaign strategies for clients in the financial and health markets. Amanda also has notable experience in applying behavioural science within digital healthcare environments.
Amanda holds a PhD in Psychological and Behavioural Science from the London School of Economics, an MSc in Psychology from the University of St Andrews, and an undergraduate degree in English Literature from the University of Brighton.
Olivia’s work ranges from social marketing campaigns in Indonesia for songbird conservation, to creating an engagement playbook on green development for a national government. She specialises in pro-environmental change and mobilising persistent ‘green’ change at scale. Olivia enjoys integrating behavioural insight into project strategy to embed behavioural science into organisations for lasting change.
Olivia holds a first-class undergraduate degree in Psychology and a Masters degree in Applied Psychology and Economic Behaviour from the University of Bath.
Alex holds a Master’s with Distinction in Behavioural Science from the London School of Economics and a first-class Honours degree in Philosophy, Politics and Economics (PPE) from Durham University. His research interests are in the science of storytelling and its role in influence and persuasion. Additionally, he is a former teacher of Economics at Harrow School.
Experienced in running capability building programs, Clara delivers a variety of programs for both our commercial and public sector clients to upskill their teams in influence and persuasion techniques. Clara holds a Master’s degree in Behaviour Change from University College London where she was also awarded the Faculty Medal at the UCL Institute of Education for her academic performance and pro-social contributions. She is also a judge for the Royal Society of Arts Design Awards.
At IAW, he works with clients across the legal, transport, financial, environmental, and pharmaceutical sectors to drive meaningful behavioural change. He is a key author of a report integrating behavioural, consumer, and neuroscience research, which is being used as expert evidence in UK court cases to protect brands from lookalike products.
Seb holds a Master’s degree in Behavioural Science from the London School of Economics and is a qualified solicitor in Peru, with over seven years of experience in complex negotiations, including mergers and acquisitions, financing, and regulatory compliance. His research interests include AI governance and its application in policy decision-making. He is bilingual, fluent in Spanish and English. His previous roles span the energy, financial, and commercial sectors.
Audrey has prior experience in user research in the healthcare industry and is a former researcher in cognitive and affective neuroscience as well as human resource management and leadership.
She holds a Master’s degree in Behavioural Science from the London School of Economics and an undergraduate degree in Psychology with a minor in Business Administration from the University of Zurich. She is also fluent in German and English, with a basic level of French.
Prior to SQW Group, David’s career has been with consulting and support service organisations. His career started as a strategy consultant with McKinsey & Company and has since included being COO of WYG plc, Managing Director of the Environmental and Planning Consulting Division at WYG, Director for Business Development and Strategy at Mouchel, Managing Director for Amey Technology Services, and most recently Executive Director at A4e.
Prior to TDR Capital, he was an accountant at PwC, Principal at McKinsey & Company and Operating Partner at Deutsche Bank Capital Partners.
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