Our Team

For over 30 years Robert Cialdini has been considered one of psychology’s true giants. Author of arguably one of the most important books of modern-day behavioural economics, ‘Influence – The Psychology of Persuasion’ as well as co-author of the international bestseller ‘Yes! 60 Secrets from the Science of Persuasion‘. His latest book, ‘Pre-Suasion: A Revolutionary Way to Influence and Persuade’, quickly became a Wall Street Journal and a New York Times Bestseller.

Robert is the most cited living social psychologist in the world today. In acknowledgement of his outstanding research achievements and contributions in behavioural science, he was elected to the American Academy of Arts & Sciences in 2018 and the National Academy of Sciences in 2019.

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Co-author of Messengers, Who We Listen to, Who We Don’t and Why, and the Royal Society nominated international bestseller ‘Yes! 60 Secrets from the Science of Persuasion’, Steve’s books have sold over 1.5 million copies and been translated into 27 languages.

His work applying behavioural science to business and public policy has featured in the National and International press including BBC TV & Radio, The Times, New York Times, Harvard Business Review and Time magazine. He penned the original, now world-famous set of Tax Letters that generated millions in extra revenue for the UK Government and his popular business columns are read by over 2.5 million people every month.

Steve is Faculty Director of Behavioural Science at Columbia University’s Graduate Business School NY, guest lectures at Harvard ,London School of Economics and London Business School, and is a founding member and Chair of the Global Association of Applied Behavioural Scientists (GAABS).

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Sophie leads the operations of INFLUENCE AT WORK UK and works with clients helping them to adopt behavioural science as a core strategic tool and build their own internal capability. Sophie has over a decade of experience including Corporate Strategy and M&A work at PwC and leading innovative finance solutions to improve social outcomes at not-for-profits at Social Finance.

Her current work includes leading projects in Transport Policy, Public Health and COVID-19 vaccine roll-out. She also leads on work with our Strategic Communications and Media partner Engine | MHP.

Sophie is a Philosophy, Politics and Economics graduate from the University of Oxford and has previously held board and trustee roles with the Positive Families Partnership, Oomph! and Faces in Focus.

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Araminta is a London School of Economics Behavioral Science graduate who leads on a number of commercial projects across Banking, Asset & Wealth Management, Insurance and FMCG. Her work applying behavioural science has generated millions in additional income for financial clients and she has created Behavioural Science training and development programmes that are successfully being used in several International financial institutions. Atty is currently working on a new series of hybrid-client engagement programmes for Financial Advisors that take account of how to influence and persuade in the virtual business world. She is a teaching assistant on our Behavioural Science in Business Programme at Columbia Business School.

In addition to her LSE Master’s in Social and Cultural Psychology, Atty received her MA. (Oxon) in Human Sciences from the University of Oxford. She is a founding member of the Global Association of Applied Behavioural Scientists (GAABS).

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Eloise leads our Climate and Environmental practice applying her extensive psychological theory and research expertise to programmes that seek to achieve positive behaviour change. She is co-developer of the C.A.R.I.N.G. behaviour change programme which is being used to deliver positive environmental outcomes across S.E. Asia and beyond, where the need to influence thousands of people’s behaviour in order to effect change is crucial. Her current work includes applying behavioural psychology to influence changes in farming practices, reduce the consumption of wild meat and eliminate wild animal trade and trafficking.

Elle gained her BA in Experimental Psychology from Oxford University and she received her Master’s in Behaviour Change from University College London. She is a member of the Global Association of Applied Behavioural Scientists (GAABS).

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Olivia gained her first-class undergraduate degree in Psychology and then her Master’s degrees in Applied Psychology and Economic Behaviour from the University of Bath, which included postgraduate research on promoting sustainable financial investments and the ethical use of behavioural insights.

Olivia’s work is divided between climate and conservation work where she leads the day-to-day management of a series of projects and field experiments, and corporate client work in various sectors.

She is a teaching assistant on our Behavioural Science in Business Programme at Columbia Business School and recently led the development of a new Columbia University Open Access programme ‘How to Get Heard’. She is a member of the Global Association of Applied Behavioural Scientists (GAABS).

Contact: info@influenceatwork.co.uk

Owen gained his Master’s in Behavioural Science from the London School of Economics and a first-class Honours degree in Mathematics from the University of Bath. He previously spent five years working in the financial sector for investment banks and a hedge fund.

His work applying behavioural science to influence change is being applied across a broad range of clients and industries including transport, public health, hospitality, and utilities. Owen’s academic research has focussed on identifying low-cost digital approaches to promote pro-environmental commuting habits.

He is a teaching assistant on our Behavioural Science in Business Programme at Columbia Business School and is a member of the Global Association of Applied Behavioural Scientists (GAABS).

Contact: info@influenceatwork.co.uk

Clara is a British Psychological Society nominated behavioural scientist, with a BSc in Psychology and Education, at University College London (UCL) where she was also awarded the Faculty Medal by the UCL Institute of Education. She has recently completed a Master’s degree in Behaviour Change at UCL.

Clara has a passion for employing her knowledge of how to change behaviour to health and sustainability related causes. Bi-lingual, she speaks English and German.

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Ipsitaa gained her Bachelor’s degree in Economics and Psychology (with Distinction) at Yale University where she was also awarded the V. Browne Irish Prize for excellence in performing arts. She has recently completed her Master’s in Behavioural Science at the London School of Economics.

Ipsitaa has served as a consultant for the Indian Centre for Social and Behaviour Change designing responses for government health ministries and partners to address the COVID-19 pandemic and is currently working on a number of local corporate projects as well as conservation and climate change projects across S.E. Asia. She is a member of the Global Association of Applied Behavioural Scientists (GAABS). Bi-lingual, she speaks English and Hindi.

Contact: info@influenceatwork.co.uk

Michelle Klotz’s specialism is consumer choice and the social psychology of financial markets. Before joining INFLUENCE AT WORK, she held the position of consumer behaviour research assistant at Kings College where she also gained a first-class Honours degree in Business Management. She is currently working on projects applying behavioural insights on behalf of our corporate clients as well as supporting projects for our climate change partners. She speaks English, Russian, Hebrew and German.

Contact: info@influenceatwork.co.uk

Alex Rusby is a former teacher who taught Economics and Behavioural Science at Harrow School. He holds a Master’s in Behavioural Science from the London School of Economics and a first-class Honours degree in PPE from Durham. An engaging and charismatic presenter, Alex has co-authored a number of research papers and his current work includes applying behavioural science insights for our private sector and climate change / conservation clients.

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Amanda is a Senior Behavioural Scientist with 7 years academic and commercial experience in emotion, wellbeing, and behavioural science. Her experience includes delivering multi-national advertising campaigns for private and third sector clients particularly in financial and health markets. She gained her PhD in Psychological and Behavioural Science from the London School of Economics and her MSc in Psychology from the University of St Andrews. Her research has featured in top tier journals, podcasts, blog posts as well as wide reach popular media and magazines.

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Sebastian is one of our Associate Behavioural Scientists. Dual trained, he holds a master’s degree in Behavioural Science from the London School of Economics and a BA in Law from Pontificia Universidad Catolica del Peru. He has experience previously working in the energy sector. Bi-lingual Seb speaks English and Spanish.

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Timea (Timi) is one of consultant level Behavioural Scientists. After studying Liberal Arts at Durham, completed her master’s degree in Social and Public Communication at the London School of Economics. She has a flair for applying insights to communication strategies and campaigns languages across industries and cultures. Multi-lingual, Timea speaks English, Hungarian, German and Russian. Her French and Dutch are pretty good too.

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Nicole ​holds a BA in Psychology from The George Washington University and an MSc in Industrial / Organisational Psychology from University College London. An organisational development consultant and leadership coach, she combines cross-industry consulting experience with evidence-based approaches to behavioural change. Recent experience includes working with executives and teams at University of Cambridge, Financial Conduct Authority, Cancer Research UK, Better Up, Eton College, London School of Economics, University College London, Facebook and Social and Sustainable Capital.

Contact: info@influenceatwork.co.uk

Joe is co-author of Messengers, Who we Listen to Who We Don’t and Why. A Doctoral Researcher at the University College London studying Experimental Psychology, he holds a Master’s degree in Social Cognition from University College London. His work as an INFLUENCE AT WORK associate has been applied to a variety of commercial settings including with the Financial Conduct Authority, Money Advice Service, Novartis and Transdev.

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Julian is a business advisor and investor. He was Senior Operating Partner at TDR Capital for 15 years and has held multiple directorships and board roles including Dartington Retail and Hospitality, Young Devon, Chair of The VPS Group, Chair of Gondola Holdings and currently Bentley Lewis and Chair of TruRating.
Prior to TDR Capital, he was an accountant at PwC, Principal at McKinsey & Company and Operating Partner at Deutsche Bank Capital Partners.

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David is the CEO of SQW Group, a leading independent provider of research analysis and advice in economic and social development.
Prior to SQW Group, David’s career has been with consulting and support service organisations. His career started as a strategy consultant with McKinsey & Company and has since included being COO of WYG plc, Managing Director of the Environmental and Planning Consulting Division at WYG, Director for Business Development and Strategy at Mouchel, Managing Director for Amey Technology Services, and most recently Executive Director at A4e.

Contact: info@influenceatwork.co.uk