Messengers: Who We Listen To, Who We Don't, and WhyStephen Martin, Joseph Marks
In this ground-breaking new book Stephen Martin and Joseph Marks identify the powerful, hidden forces that result in some people becoming society’s prevailing Messengers while others end up woefully ineffectual or under-represented.
Influence: The Psychology of PersuasionProfessor Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
Yes! 60 Secrets from the Science of PersuasionNoah Goldstein, Steve Martin, Professor Robert B. Cialdin
Every day, we face the challenge of persuading others to do what we want. But what makes people say ‘yes’ to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.
Little Book of YesNoah Goldstein, Steve Martin, Professor Robert B. Cialdini
The Little Book of Yes: How to win friends, boost your confidence and persuade others, published 2nd August 2018. The pocket-sized companion to the international bestseller Yes! that brings persuasive science into all areas of your life.
The Small Big: Small Changes That Spark Big InfluenceSteve Martin,Noah Goldstein, Professor Robert B. Cialdini
At some point today you will have to influence or persuade someone – perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice – Steve Martin, Noah Goldstein and Robert Cialdini – describe how, in today’s information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Pre-Suasion: A Revolutionary Way to Influence and PersuadeProfessor Robert B. Cialdini
Social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. Using a combination of rigorous scientific research and accessibility Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”